September 17, 2015
EP. 88 — David Raphael, CEO of Public Media Marketing
Go behind the scenes of the sponsorships that support top public radio podcasts—like This American Life, The Moth, and Serial—with Adam’s guest David Raphael, founder and CEO of Public Media Marketing. David recalls how his career in public media caused him to see an unfilled need among many shows, leading to the founding of PMM. He then explains the differences between selling broadcast sponsorships and podcast ads, both with regard to conforming to FCC standards, and with regard to the very different audience demographics between each medium, even for the same show. Adam and David discuss selling sponsorships for the first season of Serial, and how David is managing sponsors for the highly anticipated second season. Finally, David tackles the question of if podcast-style ads are compromising public radio’s “public-ness” and what advice he would give to podcasters, based on what he’s learned from working with top shows.
Recent Episodes
See AllFebruary 13, 2019
Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.
January 30, 2019
EP. 161 — Renay Richardson, Broccoli Content
Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.
This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).
January 16, 2019
EP. 160 — Danielle Kramer, Exactly Right Network
Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?