January 22, 2015
EP. 71 — Lex Friedman, Midroll’s EVP of Sales and Development
Lex Friedman, Midroll’s EVP of Sales and Development, joins Adam to pull the curtain back on this fun “inside Midroll Media” episode of The Wolf Den. Lex tells the story of how he got started selling podcast ads—despite not having a sales background–and then met Earwolf and Midroll founder Jeff Ullrich who brought Lex and his ad company on board as part of an acquihire. Adam and Lex also talk about how Midroll Media compares to your typical startup and the crazy growth the company has seen in the last eighteen months. Finally, Lex discusses how podcasting is maturing as a medium, and how advertisers are starting to book their spots up front, like in television. This is an entertaining deep dive into the business of podcasting that must not be missed.
Recent Episodes
See AllFebruary 13, 2019
Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.
January 30, 2019
EP. 161 — Renay Richardson, Broccoli Content
Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.
This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).
January 16, 2019
EP. 160 — Danielle Kramer, Exactly Right Network
Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?