EP. 139 — Sarah van Mosel, Podcast Sales and Strategy, Market Enginuity

Sarah van Mosel, Chief Podcast Sales and Strategy Officer at Market Enginuity joins Chris and Lex on the Wolf Den. The three discuss Market Enginuity’s unique role in podcast and public media advertising, outline the reasons various types of ads work well for different shows, and forecast how podcast ads will continue to evolve over the coming years.

This podcast is brought to you by Act!. Go to act.com for a FREE consultation with one of our growth advisors to see how Act! CRM can grow your business for as low as $1 a day. Also brought to you by Suny Stonybrook (www.stonybrook.edu/southampton/mfa/podcast).

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February 13, 2019

EP. 162 — Mignon Fogarty, Grammar Girl / Quick and Dirty Tips Network

Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.

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January 30, 2019

EP. 161 — Renay Richardson, Broccoli Content

Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic, Renay shares insights on how the entire industry can better embrace diversity. Then, the two talk about company consolidation and whether mergers and acquisitions in the podcast world are ultimately good or bad for podcasters.

This episode is brought to you by On Deck Capital (www.ondeck.com/WOLFDEN).

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January 16, 2019

EP. 160 — Danielle Kramer, Exactly Right Network

Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH. Plus, what exactly makes a good podcast translate to television?

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